Because the technology underneath determines how the enterprise connects, integrates and evolves.
From
Existing TIBCO integration environment
The technology that has connected the enterprise's applications.
Toward
Azure-based integration services
07Story 03 · The Scale
3,099 interfaces. One transformation.
Abstract visualisation · not to scale
08Story 04 · The How
How do you move thousands of integrations?
Mission control · migration journey● Stage 1 / 7
Understand the estate and group interfaces into waves.
Programme approach
01
Discover & Plan
Understand the estate, group interfaces and plan the waves.
02
Foundation Setup
Prepare the Azure Integration Services environment and patterns.
03
Pilot
Prove the approach on a first set of integrations.
04
Scaled Execution
Move integrations wave by wave using standardised patterns.
05
Stabilization
Settle the new environment and support it after cutover.
Every wave follows the same path
Click through a wave. Wave count and schedule: [Insert validated migration metric]
09Technology mapping
What actually moves?
Azure Integration Services is the primary path for approximately 80% of the estate, with BW6 used for a specific portion.
What it does today
Runs integration workflows that move and transform data between applications.
What the target provides
Cloud-based workflows that orchestrate the same kinds of integration steps.
10Story 05 · The People
Technology doesn't transform itself. People do.
Future employee stories will live here. [Abbott-approved employee story required]
11Campaign ecosystem
One story. Many experiences.
TeamsDigital
IntranetDigital
EmailDigital
Digital signageDigital
VideoDigital
Interactive experienceDigital
Not a list of assets — a coordinated campaign system: Strategy, Creative, Experience, Activation and Measurement.
12Internal branding & promotion
Make the invisible change impossible to miss.
Internal promotion works as a connected sequence — not a collection of posters. Every encounter moves employees from noticing the change to recognising the people behind it.
01
Notice
Something important is happening behind the applications employees use.
LobbyDeskTVPoster
Scan to look behind the screen
02
Understand
Explain TIBCO → Azure in human language through one connected story.
EmailIntranetVideoTeams
Watch the 60-second explainer
03
Explore
Turn scale and migration into experiences employees can click, follow and discuss.
MapFloor walkQRSurvey
Follow one integration
04
Recognise
Put the teams behind the transformation at the centre of the closing chapter.
Email, Teams, intranet and digital signage carry the same weekly chapter.
People
Leaders open the story; delivery teams make it credible; employees respond and recognise.
Pulse
A teaser-to-recognition rhythm gives every asset a job, a moment and one action.
13Campaign ideas
Ten ways to keep the story moving.
Each idea has a role, a set of deliverables and one clear employee action. Together, they create repetition without repeating the same format.
01
Weekly story drop
A new chapter every week
Newsletter · article · Teams card
Read this week's story
02
One Integration
Follow one real journey end to end
Interactive story · floor walk · QR
Follow the journey
03
Behind the team
Make specialist roles visible and human
Portrait · interview · recognition wall
Meet the people
04
Workshop on the move
Bring the story to divisions and teams
Facilitator deck · canvas · table kit
Book a workshop
05
Desk-drop reveal
Put a physical prompt into everyday work
Fold-out card · badge · QR card
Look behind the screen
06
Screen takeover
Create a repeated visual signal across offices
TV loop · desktop wallpaper · town hall
Explore the scale
07
Leader conversation kit
Help leaders explain the change consistently
Talking points · FAQ · team huddle
Start the conversation
08
Live behind-the-scenes
Let employees hear directly from delivery teams
Town hall · Q&A · recording
Ask the team
09
Recognition relay
Celebrate the work behind seamless experiences
Peer nomination · wall · certificate
Recognise a colleague
10
Employee pulse loop
Listen, clarify and answer the next question
Pulse survey · results card · response post
Share your view
14Campaign activation
Eight weeks. One unfolding story.
Illustrative sequence — dates to be set with Abbott.
Message
Something is happening behind the screen
Asset
Teaser poster + signage loop
Channel
Offices, digital signage
Experience
Mystery reveal
CTA
Scan to peek behind the screen
15Signature experience 01
The Transformation Map
An internal digital experience where any employee can explore what's happening behind the screen.
transformation.abbott.internal / map
3,099
Interfaces
21
Business divisions
60M
Monthly transactions
147
APIs
1,211
Publish topics
1,769
Subscribe topics
Behind every seamless application
TIBCO Azure
3,099Interfaces
21Business divisions
60MMonthly transactions
Laptop view
16Signature experience 02
Follow the journey of what happens behind the screen.
Stop 1 of 6
Application
An employee submits a request in a familiar application.
Behind every seamless application
TIBCO Azure
01Application
02Integration
03TIBCO
04Migration
05Azure
06Application
Scanned from a floor-walk QR code
17Signature experience 03
Meet the people behind the migration
Employee story
Meet the Architect
[Abbott-approved copy required]
Video interview · the Architect
Team spotlight
Architecture
Shapes the target design and the patterns every wave follows.
Teams · #transformation
Transformation Comms
Meet the Architect — the people behind every seamless application. This week we go behind the screen with the team.
Behind every seamless application
TIBCO Azure
ReactReply
Digital wall
the Architect
the Integration Engineer
the API Team
QA
DevOps
Security
Placeholder people only. Real Abbott employees to be featured with consent.
18Newsletter mockup
A weekly chapter employees can scan in two minutes.
Outlook · Behind the transformation
Behind every seamless application
TIBCO Azure
Transformation update · Story 02
This week
What is TIBCO, and what changes as we move to Azure?
A simple look at the integration layer connecting applications, moving information and helping business processes continue behind the scenes.
3,099
Interfaces
21
Business divisions
60M
Monthly transactions
Feature story
Follow one integration behind the screen
See how a familiar employee action starts a journey across applications and systems.
Open the story
People
Meet the Integration Engineer
[Approved profile]
In context
The same editorial system travels from inbox to printed one-pager and mobile reading.
19Intranet article mockup
A deeper read for the questions employees ask next.
intranet / transformation / how-migration-happens
How it works
How do you move thousands of integrations without losing sight of what they do?
The work is organised into repeatable phases, with each integration understood, rebuilt, tested, run in parallel and carefully moved into service.
1Plan
2Build
3Test & UAT
4Parallel run
5Cut over
[Abbott-approved delivery-team quote]
What employees should know
Applications can look familiar while their connections change behind the scenes.
Migration happens in controlled waves, not all at once.
Architecture, engineering, testing, security and business teams all play a part.
20Workshop mockup
A travelling workshop that turns the campaign into conversation.
Room experience
Behind the screen · team workshop
Facilitated session for business divisions and delivery teams.
60-minute agenda
Facilitator-led
01See the invisible layer
02Follow one integration
03Map the roles
04Capture questions
05Choose the next story
Exercise canvas
What happens behind one employee action?
Application
Integration
Application
Question
Dependency
Risk
Idea
Participant kit
Fold-out journey map
Role cards
Question cards
Take-away one-pager
QR link to the map
21Digital campaign mockups
The campaign across screens, conversations and recognition.
Town hall + signage
A coordinated sequence introduces the story, makes scale visible and points employees to the next experience.
Recognition wall
Approved employee stories, certificates and peer recognition bring the people behind the work forward.
Leadership toolkit
Talking points, FAQ and a five-minute team huddle guide.
Teams campaign
Weekly cards, live Q&A prompts and employee story drops.
Screen sequence
Teaser, scale, journey and recognition frames in rotation.
Campaign calendar
One view of every message, channel, owner and action.
Employee pulse
What should we explain next?
12345
22Physical campaign
The campaign, in the building.
Desk + handheld poster
The campaign shown at human scale — on a desk and in an employee's hands.
Concept visualisations using models and placeholder environments. Final people, locations, copy and artwork require Abbott approval.
23Campaign content kit
Every touchpoint. One campaign.
Outlook · Inbox
From: Transformation Comms
Behind every seamless application
TIBCO Azure
Week 2: What is TIBCO?
Technology that helps applications and systems communicate, exchange information and execute integrations — and what changes as it moves toward Azure.
Watch the explainer
Email newsletter
#transformation
3,099 interfaces. 21 divisions. One transformation you may never see.
Teams post
What is TIBCO → Azure? · 1:00
Explainer video
How do you move thousands of integrations?
Intranet article
3,099
Interfaces
21
Business divisions
60M
Monthly transactions
147
APIs
Infographic
Behind every seamless application
TIBCO Azure
60M
monthly transactions
Digital signage
“
[Abbott-approved leadership quote]
Leader name · Title
Leadership message
See what's happening behind the screen.
QR card
Behind every seamless application
TIBCO Azure
Brochure / one-pager
Meet the Integration Engineer
Employee story page
147
APIs moving behind the scenes
Social-style internal post
Three-minute pulse
How clear is the transformation story?
1 of 4
1
2
3
4
5
Anonymous results shown as aggregate themes
Employee pulse survey
Behind every seamless application
TIBCO Azure
21
business divisions connected by the story
Town hall screen
Certificate of recognition
Behind every seamless application
Presented to [Name] · [Team]
Campaign certificate
Thank you
For the work no one sees — and everyone relies on.
Recognition card
24Campaign brand system
A mini brand system built to travel.
Campaign lockup
Behind every seamless application
TIBCO Azure
Agilisium-led clarity: confident blue, open white space, energetic cyan, a human coral signal and real people. The connection line travels across screens, print, spaces and motion.
Palette
Agilisium blue
Open white
Digital cyan
Human coral
Cool grey
Typography
Geist
Geist Mono — labels & data
Icon language
Thin line, single weight, nodes and connections — never generic clouds.
Photography
Real people, real workplaces, natural light. Faces only with consent.
Motion
Things connect, flow and settle. Lines draw; layers peel back.
25Visual reference board
Creative direction board
Reference territories that shape composition, environment and format — original executions only, no borrowed campaigns.
01 · Physical Environment
Wayfinding-led office installations
Why this is relevant: Shows how graphics can live in circulation spaces employees walk every day.
02 · Digital Experience
Explorable product-style microsites
Why this is relevant: Sets the bar for the Transformation Map to feel like a product, not a page.
03 · Employee Engagement
Portrait-led team story series
Why this is relevant: Human faces make invisible work tangible and shareable.
04 · Editorial / Infographic
Data-journalism scale storytelling
Why this is relevant: Big numbers, restrained layouts — how to make 3,099 feel real.
05 · Recognition
Tactile thank-you objects
Why this is relevant: Certificates and pins that people keep on their desks.
06 · Interactive Storytelling
Scroll-driven explainers
Why this is relevant: Step-by-step reveals that follow one thing through a system.
26Measurement
How do we measure success?
Illustrative dashboard
Reach
Sample data
Email reach
61%
Teams impressions
78%
Intranet views
95%
Video views
22%
Digital signage exposure
39%
Placeholder values for illustration only — not Abbott data.
27From campaign to capability
From campaign to capability.
01
Visibility
Technology Transformation Communications
02
Readiness
Migration Readiness Intelligence
03
Adoption
Adoption Intelligence
From making transformation visible to making transformation actionable.
